Kendall Jenner Pepsi Commercial Criticism

The advertisement featured a staged protest full of hired actors including 21-year-old supermodel Kendall Jenner Jenner. Naturally Pepsi and Jenner faced tremendous backlash following the commercial.

Pepsi Controversial Ad Marketing Case Study 10 Krows Digital

Many people criticized the ad for its insensitive approach and for what some viewers found to be improper execution of the desired message.

Kendall jenner pepsi commercial criticism. Pepsi was trying to project a global message of unity peace and understanding the beverage makers statement read Wednesday. The commercial in which model Jenner plays a model who follows a model-cute musician into a protest modeled after Black Lives Matter was taken down by. By Steven Ma Apr 5 2017 The Pepsi ad with Kendall Jenner sought to reach millennials at an emotional level but just ended up inciting criticism and disgust.

Thats the vision presented in Pepsis new ad featuring reality TV star Kendall Jenner. The commercial featured Kendall Jenner a white supermodel stopping what is perceived to be a Black Lives Matters protest by offering the police a can of Pepsi Smith 2017 Appendix A. Pepsi was effective in their use of persuasive pathos to connect with their intended audience however the persuasive ethos established through Pepsi and Kendall Jenner caused the commercial to be ineffective in the end.

The commercial received a firestorm of criticism from outraged viewers on social media. Furthermore people found it insulting that Pepsi was insinuating that an olive branch as small as a beverage would fix extreme issues. A scene-by-scene dissection of possibly the worst commercial of all time.

The ad was pulled on Wednesday after being met with widespread condemnation with critics. The commercial insinuates that a can of Pepsi will resolve serious and unjust social issues. In the ads climactic scene a police officer accepts a can of Pepsi from Kendall Jenner a white woman setting off raucous approval from the protesters and an appreciative grin from the officer.

Pepsi Coca-Colas longtime rival is the latest company to try this strategy. The overwhelming majority of people felt that the commercial was tone-deaf and making light of serious issues like police brutality. Pepsi has pulled its controversial ad starring Kendall Jenner.

Now this is a style of resistance Trump could get behind. Pepsi ad review. After Pepsi pulled the ad they apologized for putting Kendall Jenner in an awkward position.

The company has since pulled the ad from circulation and offered an apology on April 5 Wednesday morning to Jenner and the public in general. The ridiculous claim that a soda can simply end such powerful struggle is insensitive. NEW YORK -- Model and Kardashian clan member Kendall Jenners turn as a Pepsi-wielding protester has some on social media decrying the imagery as appropriation of the Black Lives Matter movement.

The soda brand has run into controversy with its recently pulled two-and-a-half-minute ad in which model Kendall. Pepsi uses the protest as an emotional appeal to their audience. In case you dont know Kendall Jenner is a popular reality TV star and model who stars in this ad.

The advertisement featuring Jenner a renowned celebrity received harsh criticism particularly from the minority groups. Even though PepsiCo intended to send a message of harmony and promote peaceful coexistence amid the public and law enforcement agencies the public thought otherwise. Kendall Jenner recently starred in a Pepsi ad that is now the subject of much criticism and a great amount of backlash online.

Immediately the backlash began with people taking to social media to mock the commercial and call it out for being blind to the issues going on in society.

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